Why colour matters in
Web Design

How to use
colour effectively

Colour plays a crucial role in web design, influencing user behavior, emotions, and perceptions. A well-thought-out colour scheme can enhance the user experience, convey your brand's message, and increase engagement. In this post, we’ll explore the importance of colour in web design and provide tips on how to use colour effectively, with insights from the experts at Eleven Web Design in Belfast.

A colour wheel showing the psychological effects of different colours used in web design. Eleven Web Design, Belfast

The Psychology of Colour - Colours can evoke emotions and influence user behavior. Understanding the psychology of colour can help you choose the right palette for your website. For example, blue often conveys trust and professionalism, while red can evoke excitement and urgency. According to a study by Kissmetrics, colour can improve brand recognition by up to 80%. "Choosing the right colours can significantly impact how users perceive and interact with your website." - Tom, Founder

Enhancing User Experience with Colour - Colours can guide users' attention and enhance navigation. Using contrasting colours for call-to-action (CTA) buttons makes them stand out, encouraging users to take action. Additionally, a consistent colour scheme throughout your site creates a cohesive and professional look. "Effective use of colour can enhance the user experience by making navigation intuitive and highlighting key elements." - Kamran, Lead Developer

Conveying Brand Identity - Your website’s colour scheme should reflect your brand’s identity and values. Colours can communicate different aspects of your brand, such as trustworthiness, creativity, or sophistication. Consistency in colour usage across your website and other branding materials helps reinforce your brand identity. "A well-chosen colour scheme strengthens your brand identity and makes your website memorable."- Ahmed, Software Engineer

Improving Readability and Accessibility - Colour contrast is essential for readability and accessibility. Ensuring sufficient contrast between text and background colours makes your content easy to read for all users, including those with visual impairments. Following accessibility guidelines, such as the Web Content Accessibility Guidelines (WCAG), helps create an inclusive user experience. "Ensuring good colour contrast enhances readability and accessibility, making your site usable for everyone." - Tom, Founder

Using Colour Theory in Web Design - Colour theory involves understanding how colours interact and how to create pleasing combinations. Using tools like the colour wheel, you can choose complementary, analogous, or triadic colour schemes to create a harmonious design. These principles help you create visually appealing and effective colour schemes. "Applying colour theory principles can help you create visually harmonious and effective web designs." - Kamran, Lead Developer

Conclusion - Colour is a powerful tool in web design that can influence user behavior, convey your brand’s identity, and enhance the overall user experience. At Eleven Web Design in Belfast, we understand the importance of colour and how to use it effectively to create compelling and user-friendly websites. Contact us to learn how we can help you leverage colour to enhance your web design.

Getting a Quote - Ready to take your online presence to the next level? Get started today by requesting a quote from eleven web design. Simply fill out our online form, and one of our friendly team members will reach out to discuss your project in more detail. Whether you have a clear vision in mind or need guidance every step of the way, we're here to help. Let's work together to create a website that stands out from the competition and achieves your business goals.

our work

A small sample of our work that we think you might like...

A website with effective use of colour enhancing user experience and navigation.


web design


A brand’s colour scheme reflecting its identity and values on a professional website.

sds energy

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  A colour wheel used to choose harmonious colour schemes for web design.

smyth & sons

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our services


  • brand identity
  • creative direction
  • user interface design
  • visual design
  • web design


  • analitics
  • audience research
  • digital strategy
  • creative research
  • social media strategy


  • mobile apps
  • web development
  • reponsive design
  • seo
  • CMS implementation

eleven web design are a digital agency based in Belfast,
Northern Ireland and work with a range of businesses
across the UK and Ireland to develop stunning,
sustainable websites and mobile apps.

contact us